How it works
Three tools, each answering one question. Here is what each one does, in plain words.
1Match Analysis
Is a price too high?
For every match we build our own fair price: we start from the Pinnacle price, take the bookmaker's margin out of it, and combine it with the recent form of both teams.
When a bookmaker pays clearly more than our fair price, the difference is the edge. A VALUE tip appears only when that edge is large enough to matter and the price is in a sensible range. Matches without enough form data get no tip — we would only be repeating the market back to you.
- Betfair prices are judged after the 3% commission.
- A tip stays in the list until kick-off, marked LIVE (the price is still there) or PRICE GONE. It never quietly disappears.
- The price and edge shown at the moment a tip is issued are frozen — they never change afterwards.
2Odds trend
Where is the market moving?
Shows where a price started and where it is now, so you can see which matches the market is changing its mind about — drops (price falling) and drifts (price rising).
Turnover is shown for Betfair only, because bookmakers do not publish theirs.
Open Odds trend →Words you will see
- Fair price
- The price a bet would have without the bookmaker's margin.
- Edge
- How much higher a bookmaker's price is than our fair price. A very large edge is worth a second look — check the team news in the match report first.
- CLV (closing line value)
- Compares the price of a tip with the price just before kick-off. Positive means the market later agreed with us. It is how we judge our tips over time.
Our approach
We aim for a positive return over the long run: betting prices that are higher than they should be, again and again. Single results go up and down, so judge us over many tips — and bet only what you can afford. 18+.